PROGRAMME OVERVIEW

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The Diploma in Marketing programme aims to provide students with in-depth knowledge, skills and values of a range of business disciplines for their future managerial roles and responsibilities in the field of marketing.



Programme Structure

SUBJECT SUBJECT CODE
1 Introduction to Business BBIZ 1173
Accounting 1 & 2 BACC 1113 & BACC 1213
Business English 1 & 2 BENG 1123 & BENG 1223
Microeconomics BECO 1133
Macroeconomics BECO 1233
Business Mathematics BMTH 1143
Information Technology MPU 2223
Business Statistics BSTS 1243
Introduction to Finance BFIN 1323
Principles of Marketing BMKT 1313
2 Business & Company Law BLAW 2413
Business Communication BCOM 2423
Fundamentals of Entrepreneurship BENT 2443
Fundamentals of Management BMGT 1253
Introduction to E-Commerce BIEC 2533
Retail Management DMKT 2513
Business Research Methods DMKT 2523
Customer Relations DMKT 2533
International Marketing DMKT 2543
Service Marketing DMKT 2553
Ethical Issues in Marketing DMKT 2613
Consumer Behaviour DMKT 2623
Advertising and Sales Promotion DMKT 2633
3 Industrial Training (4 Months) BITN 2618
GENERAL COURSES
SUBJECT SUBJECT CODE
Co-curricular Project
Creative and Critical Thinking
Time Management
LOCAL STUDENTS
SUBJECT SUBJECT CODE
Pengajian Malaysia 2 MPU 2163
INTERNATIONAL STUDENTS
SUBJECT SUBJECT CODE
Bahasa Melayu Komunikasi 1 MPU 2133

Entry Requirement

ACADEMIC QUALIFICATION REQUIREMENTS
SPM Pass with min. credit in three (3) subjects
UEC Pass with min. grade B in three (3) subjects
0-LEVEL Pass with min. grade C in three (3) subjects
SKM Pass with level three (3) subjects in related field and pass SPM with min. one (1) credit in any subjects
Certificate Pass any relevant Certificate Programme (Level 3, MQF)
STPM Pass with min. grade C in (CGPA 2.0)
Others Recognized Malaysian qualifications or their equivalent

Why Study at MAHSA

  • Develop Entrepreneurial Competency

  • Focus on functional Work Skills

  • Dynamic and Innovative Teaching Approach

  • Industry Relevant Curriculum

  • Strong Industrial Linkage

  • Students from 56 Different Nationalities

Career Prospects

  • Marketing Researcher

  • Advertising Executive

  • Advertising Account Planner

  • Digital Marketing Executive

  • Sales Executive

  • Creative Executive

  • Social Media Executive

  • Purchasing Development Executive