PROGRAMME OVERVIEW

Duration
Enquiry


MAHSA’s Diploma in Marketing programme is a 2.5-years programme.

The Diploma in Marketing programme aims to provide students with in-depth knowledge, skills and values of a range of business disciplines for their future managerial roles and responsibilities in the field of marketing.



Programme Structure

SUBJECT SUBJECT CODE
Y1S1 Accounting 1 BACC 1113
Business English I BENG 1123
Microeconomics BECO 1133
Business Mathematics BMTH 1143
Introduction to Information Technology MPU 2223
Pengajian Malaysia 2 (Local) MPU 2163
Bahasa Melayu Komunikasi 1 (International) MPU 2133
Y1S2 Introduction to Business BBIZ 1173
Accounting II BACC 1213
Business English II BENG 1223
Macroeconomics BECO 1233
Business Statistics BSTS 1243
Family Structure MPU 2332
Y1S3 Community Work 1 MPU 2412
Introduction to Finance BFIN 1323
Principles of Marketing BMKT 1313
Y2S4 Business & Company Law BLAW 2413
Business Communication BCOM 2423
Fundamentals of Entrepreneurship BENT 2443
Fundamentals of Management BMGT 1253
Introduction to E-Commerce BIEC 2533
Y2S5 Retail Management DMKT 2513
Business Research Methods DMKT 2523
Customer Relations DMKT 2533
International Marketing DMKT 2543
Service Marketing DMKT 2553
Y2S6 Ethical Issues in Marketing DMKT 2613
Consumer Behaviour DMKT 2623
Advertising and Sales Promotion DMKT 2633
Y3S7 Industrial Training (4 months / 16 weeks) BITN 2618

Entry Requirement

Entry Level Entry Requirements
SPM A pass in Sijil Pelajaran Malaysia (SPM) with at least credit in any 3 subjects or any equivalent qualification.
STPM A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum of Grade C (GP 2.0) in any subject or any equivalent qualification.
SKM (Sijil Kemahiran Malaysia) A pass in Sijil Kemahiran Malaysia (SKM) Level 3 in a related field and a pass in SPM with a minimum of 1 credit in any subject.
Certificate Completion of any relevant Certificate Programme (Level 3, MQF).
Sijil Kolej Komuniti Pass Sijil Kolej Komuniti (2 years duration with 60 credit) and Pass SPM with at least 1 credit.
Other Equivalent qualifications recognised by Malaysian Government.

Fees

Career Opportunities

Upon completion of the Diploma in Marketing programme, graduates will have extensive career opportunities as:

  • Advertising Executive

  • Advertising Account Planner

  • Creative Executive

  • Marketing Researcher

  • Media Buyer

  • Social Media Executive

Advantages

Awarded by
MAHSA University
The Diploma in Marketing is awarded by MAHSA University, a highly reputable university in Malaysia.
High Quality
Curriculum
The Diploma in Marketing is designed in consultation with the university partners and a panel of industry experts, providing students with the knowledge and skills highly desirable by employers.
Affordable Fees
The Diploma in Marketing is very affordable to ensure there are little barriers to a good quality education.
Pathway to Degree
Students of the Diploma in Marketing are given automatic provisional offers to any MAHSA business degree programmes.
Internship with
Industry Partners
The Internship module allows the students to gain invaluable work experience as part of their programme.