PROGRAMME OVERVIEW
The Diploma in Marketing programme aims to provide students with an in-depth knowledge, skills and values of a range of business disciplines, for an exciting career in the ever-changing world of marketing. Marketing is one of the most exciting, creative and important aspects of any business practice. Students will develop latest skills, learn key concepts of marketing and gain knowledge of the latest marketing trends, both locally and from across the world. Upon completion of the programme, students will have acquired the skills to engage and influence customers, develop brand loyalty and execute strategic marketing campaigns.
Programme Structure
| SUBJECT | |
|---|---|
| Year 1 | Business English 1 & 2 |
| Introduction to Business | |
| Introduction to Finance | |
| Microeconomics | |
| Macroeconomics | |
| Business Mathematics | |
| Business Statistics | |
| Principles of Accounting | |
| Principle of Marketing | |
| Information Technology | |
| Pengajian Malaysia 2 (Malaysian) | |
| Bahasa Melayu Komunikasi 1 (International) | |
| Human Resource Management | |
| Time Management | |
| Creative and Critical Thinking | |
| Co-Curricular Project | |
| Year 2 | Business & Company Law |
| Business Communication | |
| Fundamentals of Entrepreneurship | |
| Fundamentals of Management | |
| Introduction to E-Commerce | |
| Retail Management | |
| Business Research Methods | |
| Customer Relations | |
| International Marketing | |
| Service Marketing | |
| Ethical Issues in Marketing | |
| Consumer Behaviour | |
| Advertising & Sales Promotion | |
| Year 3 | Industrial Training (4 MONTHS) |
ELECTIVE
| SUBJECT |
|---|
| Payroll Applications |
| International Human Resource Management |
| Career Planning |
| Occupational Safety & Health II |
GENERAL COURSES
| SUBJECT | |
|---|---|
| Time Management | |
| Creative and Critical Thinking | |
| Co-curricular Project |
LOCAL STUDENTS
| SUBJECT | <
|---|
| Penghayatan Etika dan Peradaban 1 |
INTERNATIONAL STUDENTS
| SUBJECT |
|---|
| Bahasa Melayu Komunikasi 1 |
Entry Requirement
| ACADEMIC QUALIFICATION | REQUIREMENTS |
|---|---|
| SPM | Pass with min. credit in three (3) subjects |
| UEC | Pass with min. grade B in three (3) subjects |
| 0-LEVEL | Pass with min. grade C in three (3) subjects |
| SKM | Pass with level three (3) subjects in related field and pass SPM with min. one (1) credit in any subjects |
| Certificate | Pass any relevant Certificate Programme (Level 3, MQF) |
| STPM | Pass with min. grade C in (CGPA 2.0) |
| Others | Recognized Malaysian qualifications or their equivalent |
| English Requirement | IELTS: 5.0 | TOEFL PBT: 550 | MUET: BAND 3.0 |
Why Study at MAHSA
Develop Entrepreneurial Competency
Focus on functional Work Skills
Dynamic and Innovative Teaching Approach
Industry Relevant Curriculum
Strong Industrial Linkage
Students from 56 Different Nationalities
Career Prospects
Marketing Researcher
Advertising Executive
Advertising Account Planner
Digital Marketing Executive
Sales Executive
Creative Executive
Social Media Executive
Purchasing Development Executive